Understanding and promoting adoption of conservation practices by rural landholders

被引:943
作者
Pannell, D. J. [1 ]
Marshall, G. R.
Barr, N.
Curtis, A.
Vanclay, F.
Wilkinson, R.
机构
[1] Univ Western Australia, Sch Agr & Resource Econ, Crawley, WA 6009, Australia
[2] Univ New England, Inst Rural Futures, Armidale, NSW 2351, Australia
[3] Dept Primary Ind, Bendigo, Vic 3554, Australia
[4] Charles Sturt Univ, Fac Sci & Agr, Albury, NSW 2640, Australia
[5] Univ Tasmania, Tasmanian Inst Agr Res, Hobart, Tas 7001, Australia
[6] Univ Western Australia, Cooperat Res Ctr Plant Based Management Dryland S, Crawley, WA 6009, Australia
关键词
agriculture; economics; extension; innovation; learning; natural resource management; personality; policy; psychology; social issues; sociology trials;
D O I
10.1071/EA05037
中图分类号
S [农业科学];
学科分类号
09 ;
摘要
Research on the adoption of rural innovations is reviewed and interpreted through a cross-disciplinary lens to provide practical guidance for research, extension and policy relating to conservation practices. Adoption of innovations by landholders is presented as a dynamic learning process. Adoption depends on a range of personal, social, cultural and economic factors, as well as on characteristics of the innovation itself. Adoption occurs when the landholder perceives that the innovation in question will enhance the achievement of their personal goals. A range of goals is identifiable among landholders, including economic, social and environmental goals. Innovations are more likely to be adopted when they have a high 'relative advantage' (perceived superiority to the idea or practice that it supersedes), and when they are readily trialable (easy to test and learn about before adoption). Non-adoption or low adoption of a number of conservation practices is readily explicable in terms of their failure to provide a relative advantage (particularly in economic terms) or a range of difficulties that landholders may have in trialing them.
引用
收藏
页码:1407 / 1424
页数:18
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