Trading Away Wide Brands for Cheap Brands

被引:94
作者
Dhingra, Swati [1 ]
机构
[1] London Sch Econ, Ctr Econ Performance, London WC2A 2AE, England
关键词
MULTIPRODUCT FIRMS; PRODUCT DIFFERENTIATION; INNOVATION; MODELS; LIBERALIZATION; HETEROGENEITY; EFFICIENCY; QUALITY; CHOICE; IMPACT;
D O I
10.1257/aer.103.6.2554
中图分类号
F [经济];
学科分类号
02 ;
摘要
[No abstract available]
引用
收藏
页码:2554 / 2584
页数:31
相关论文
共 53 条
  • [1] Aaker D.A., 2009, MANAGING BRAND EQUIT
  • [2] ABERNATHY WJ, 1978, TECHNOL REV, V80, P40
  • [3] Ackerberg DA, 2005, RAND J ECON, V36, P771
  • [4] Multiproduct firms and market structure: An explorative application to the product life cycle
    Allanson, P
    Montagna, C
    [J]. INTERNATIONAL JOURNAL OF INDUSTRIAL ORGANIZATION, 2005, 23 (7-8) : 587 - 597
  • [5] Product and process flexibility in an innovative environment
    Athey, S
    Schmutzler, A
    [J]. RAND JOURNAL OF ECONOMICS, 1995, 26 (04) : 557 - 574
  • [6] Baldwin J.R., 2004, Innovation, Survival and Performance of Canadian Manufacturing Plants
  • [7] Baldwin John R., 2006, THE IMPACT OF TRADE
  • [8] Bas M., 2008, Trade, technology adoption and wage inequalities: Theory and evidence
  • [9] Endogenous product versus process innovation and a firm's propensity to export
    Becker, Sascha O.
    Egger, Peter H.
    [J]. EMPIRICAL ECONOMICS, 2013, 44 (01) : 329 - 354
  • [10] Multiproduct Firms and Trade Liberalization
    Bernard, Andrew B.
    Redding, Stephen J.
    Schott, Peter K.
    [J]. QUARTERLY JOURNAL OF ECONOMICS, 2011, 126 (03) : 1271 - 1318