Dialogic strategies and outcomes: An analysis of environmental advocacy groups' Facebook profiles

被引：319

作者：

Bortree, Denise Sevick ^{[1
]}

Seltzer, Trent ^{[2
]}

机构：

[1] Penn State Univ, Coll Commun, University Pk, PA 16802 USA

[2] Texas Tech Univ, Coll Mass Commun, Lubbock, TX 79409 USA

来源：

PUBLIC RELATIONS REVIEW | 2009年 / 35卷 / 03期

关键词：

Social networking sites; Dialogic communication; Online relationship building; Environmental advocacy; WEB;

D O I：

10.1016/j.pubrev.2009.05.002

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Previous studies of advocacy groups' Web sites suggest that the use of dialogic strategies could lead to greater dialogic communication. This study examined whether dialogic strategies utilized by environmental advocacy groups via their social networking profiles lead to greater dialogic engagement between organizations and visitors. This study offers the first examination of the relationship between the creation of an online space for dialogue and actual dialogic engagement by identifying and measuring six dialogic outcomes. (C) 2009 Elsevier Inc. All rights reserved.

引用

页码：317 / 319

页数：3

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