A longitudinal investigation of continued online shopping behavior: An extension of the theory of planned behavior

被引：411

作者：

Hsu, Meng-Hsiang

Yen, Chia-Hui

Chiu, Chao-Min

Chang, Chun-Ming

机构：

[1] Natl Kaohsiung Univ Sci & Technol 1, Dept Informat Management, Kaohsiung 811, Taiwan

[2] Wufeng Inst Technol, Dept Int Business Management, Minghsiung 621, Taiwan

[3] Natl Cent Univ, Dept Informat Management, Jhongli 320, Taiwan

来源：

INTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES | 2006年 / 64卷 / 09期

关键词：

online shopping behavior; continued usage; theory of planned behavior; expectancy disconfirmation theory;

D O I：

10.1016/j.ijhcs.2006.04.004

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 [计算机科学与技术];

摘要：

The purpose of this study is to propose an extended model of Theory of Planned Behavior (TPB) by incorporating constructs drawn from the model of Expectation Disconfirmation Theory (EDT) and to examine the antecedents of users' intention to continue using online shopping (continuance intention). Prior research has demonstrated that TPB constructs, including attitude, subjective norm, and perceived behavioral control, are important factors in determining the acceptance and use of various information technologies. These factors, however, are insufficient to explain a user's continuance intention in the online shopping context. In this study we extended TPB with two EDT constructs-disconfirmation and satisfaction-for studying users' continuance intention in the online shopping context. By employing longitudinal method with two-stage survey, we empirically validated the proposed model and research hypotheses. (c) 2006 Elsevier Ltd. All rights reserved.

引用

页码：889 / 904

页数：16

共 79 条

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