Second screen effects: Linking multiscreen media use to television engagement and incidental learning

被引：26

作者：

Nee, Rebecca Coates ^{[1
]}

Dozier, David M. ^{[1
]}

机构：

[1] San Diego State Univ, San Diego, CA 92182 USA

来源：

CONVERGENCE-THE INTERNATIONAL JOURNAL OF RESEARCH INTO NEW MEDIA TECHNOLOGIES | 2017年 / 23卷 / 02期

关键词：

Complementary simultaneous media use; dual-screen interaction; engagement; incidental learning; multiscreen use; second screen; ACTIVE-AUDIENCE; SOCIAL MEDIA; INTERACTIVITY; KNOWLEDGE; EXPOSURE;

D O I：

10.1177/1354856515592510

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Television (TV) audiences are increasingly using portable communication technologies to multitask, look up information online, check social network sites, and comment on the programs being watched. Although multitasking can distract audiences away from the TV content, the use of a second screen in a manner that complements the mass communication content is a unique phenomenon that may lead to positive outcomes. This study, based on survey data collected from a national stratified random sample (N = 1417), supports a theoretical model linking frequency of complementary simultaneous media use to engagement, which in turn mediates incidental learning. Findings may be useful for mass communication scholars and practitioners seeking to understand the effects of dual electronic media use.

引用

页码：214 / 226

页数：13