Gender differences in perceptions of Web-based shopping

被引：228

作者：

Van Slyke, C ^{[1
]}

Comunale, CL

Belanger, F

机构：

[1] Univ Cent Florida, Dept Management Informat Syst, Orlando, FL 32816 USA

[2] Long Isl Univ, Sch Profess Accountancy, Brookville, NY USA

[3] Virginia Polytech Inst & State Univ, Pamplin Coll Business, Blacksburg, VA 24061 USA

来源：

COMMUNICATIONS OF THE ACM | 2002年 / 45卷 / 08期

关键词：

D O I：

10.1145/545151.545155

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

Women have yet to welcome Web-based shopping as readily as men. A primary factor for this state is how men and women view shopping. Understanding those differences will help vendors address this vital pool of consumers.

引用

页码：82 / 86

页数：5

共 13 条

[1]

Arthur C., 1992, AM DEMOGR, P14

[2]

Dilevko J, 1997, J AM SOC INFORM SCI, V48, P718, DOI 10.1002/(SICI)1097-4571(199708)48:8<718::AID-ASI5>3.0.CO

[3]

2-V

[4] An examination of the nature of trust in buyer-seller relationships [J].

Doney, PM ;

Cannon, JP .

JOURNAL OF MARKETING, 1997, 61 (02) :35-51

[5]

EASTLICK M, 1997, J DIRECT MARKETING, V8, P37

[6] COMPUTER ATTITUDES AND LEARNING-PERFORMANCE - ISSUES FOR MANAGEMENT EDUCATION AND TRAINING [J].

GATTIKER, UE ;

HLAVKA, A .

JOURNAL OF ORGANIZATIONAL BEHAVIOR, 1992, 13 (01) :89-101

[7] Gender differences in the perception and use of E-mail: An extension to the technology acceptance model [J].

Gefen, D ;

Straub, DW .

MIS QUARTERLY, 1997, 21 (04) :389-400

[8] Engaging girls with computers through software games [J].

Gorriz, CM ;

Medina, C .

COMMUNICATIONS OF THE ACM, 2000, 43 (01) :42-49

[9] Consumer trust in an Internet store [J].

Sirkka L. Jarvenpaa ;

Noam Tractinsky ;

Michael Vitale .

Information Technology and Management, 2000, 1 (1-2) :45-71

[10]

Korgaonkar PK, 1999, J ADVERTISING RES, V39, P53

← 1 2 →