Attitude toward the site II: New information

被引：120

作者：

Chen, QM ^{[1
]}

Clifford, SJ

Wells, WD

机构：

[1] Univ Hawaii Manoa, Coll Business Adm, Honolulu, HI 96822 USA

[2] Univ Minnesota, Sch Journalism & Mass Commun, Minneapolis, MN USA

来源：

JOURNAL OF ADVERTISING RESEARCH | 2002年 / 42卷 / 02期

关键词：

D O I：

10.2501/JAR-42-2-33-45

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Two follow-up studies of scales that measure attitudes toward websites show that the scales remain reliable and robust across substantial changes in websites, respondents, and methods of administration. These studies suggest that student respondents may be adequate when research addresses methodological issues such as scale development. They also suggest that adequate sampling of stimuli may be at least as important as, if not more important than, adequate sampling of respondents.

引用

页码：33 / 45

页数：13