Unsymmetrical fluorenyl-based chromophores, flanked on either side by electron-acceptor (A) and/or electron-donating (D) groups, separated by conjugated (pi) moieties, were synthesized. Heck coupling and Wittig reactions were utilized to prepare target fluorene derivatives that possess very high solubility in organic solvents, high thermal stability ( up to 395 degrees C), and generally high fluorescence quantum yields (0.6-0.9). The systematic alteration of the structural design allowed for investigation of numerous factors that affect the optical nonlinearity, as well as probing effects of molecular symmetry, solvent polarity, strengths of electron donating and/or withdrawing end groups, and pi-conjugation length. A detailed spectroscopic study of these molecules, including absorption, fluorescence emission, excitation, and excitation anisotropy, was conducted. Two-photon absorption (2PA) cross sections (delta) were determined by a nonlinear transmission method employing a femtosecond white-light continuum (WLC) pump-probe method, with all compounds exhibiting high two-photon absorption under femtosecond excitation. Compound 3 had a peak 2PA cross section, delta, of 1093 x 10(-50) cm(4) s photon(-1) molecule(-1) at 828 nm. In addition, excitation anisotropy studies permitted the determination of the spectral position of the S-0 -> S-1 and S-0 -> S-2 electronic transitions.