Cell phone survey feasibility in the US: Sampling and calling cell numbers versus landline numbers

被引：71

作者：

Brick, J. Michael

Brick, Pat D.

Dipko, Sarah

Presser, Stanley

Tucker, Clyde

Yuan, Yangyang

机构：

[1] Univ Maryland, Joint Program Survey Methodol, Westat, Rockville, MD 20850 USA

[2] Univ Maryland, Dept Sociol, College Pk, MD 20742 USA

[3] Univ Maryland, Joint Program Survey Methodol, College Pk, MD 20742 USA

[4] US Bur Labor Stat, Washington, DC 20212 USA

[5] Epsilon, Wakefield, MA 01880 USA

来源：

PUBLIC OPINION QUARTERLY | 2007年 / 71卷 / 01期

关键词：

D O I：

10.1093/poq/nfl040

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

In 2004, we conducted a nationwide dual frame survey of landline and cell phone numbers to evaluate the feasibility of including cell phone numbers in a random digit dial telephone survey. Households with both landline and cell phones were eligible for selection in both samples. This article describes our design and data collection methods; compares the results from the two samples (with an emphasis on operational characteristics); and presents the outcomes of two experimental manipulations designed to improve the cell phone response rate.

引用

页码：23 / 39

页数：17

共 9 条

[1]

AAPOR (American Association for Public Opinion Research), 2006, STAND DEF FIN DISP C

[2] Telephone coverage and health survey estimates: Evaluating the need for concern about wireless substitution [J].