The many-player advertising game

被引：36

作者：

Fruchter, GE ^{[1
]}

机构：

[1] Technion Israel Inst Technol, Fac Ind Engn & Management, IL-32000 Haifa, Israel

来源：

MANAGEMENT SCIENCE | 1999年 / 45卷 / 11期

关键词：

differential games; noncooperative; Nash equilibrium; marketing-advertising;

D O I：

10.1287/mnsc.45.11.1609

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This study extends the time-variant closed-loop strategy of Fruchter and Kalish (1997) to the n-player advertising game. We demonstrate that solving an n-player game using 2 players results in overadvertising.

引用

页码：1609 / 1611

页数：3