Traveler compliance with advice: A Bayesian utilitarian perspective

被引:36
作者
Chorus, Caspar G. [1 ]
Arentze, Theo A. [2 ]
Timmermans, Harry J. P. [2 ]
机构
[1] Delft Univ Technol, Dept Technol Policy & Management, Sect Transport Policy & Logist Org, NL-2600 GA Delft, Netherlands
[2] Eindhoven Univ Technol, Dept Architecture Bldg & Planning, Urban Planning Grp, NL-5600 MB Eindhoven, Netherlands
关键词
Advice; Prescriptive information; Guidance; Compliance; Bayesian learning; Expected utility; VARIABLE MESSAGE SIGNS; ROUTE GUIDANCE; CHOICE; INFORMATION; TIME; BEHAVIOR; MODEL; DECISION; PROBABILITY; RELIABILITY;
D O I
10.1016/j.tre.2008.10.004
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper presents a formal model of traveler compliance with different types of advice (or guidance, prescriptive information) based on the premises of Bayesian expected utility decision-making. The developed model explains a traveler's propensity to comply with received advice in terms of the interaction between his preferences for different travel alternatives, relative importance attached to travel times, perceived travel time uncertainty and perceived unreliability of the information. Following the presentation of the model, we illustrate its workings by means of numerical simulations. (C) 2008 Elsevier Ltd. All rights reserved.
引用
收藏
页码:486 / 500
页数:15
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