Setting policies for consumer communications: A behavioral decision research approach

被引：20

作者：

Eggers, SL ^{[1
]}

Fischhoff, B ^{[1
]}

机构：

[1] Carnegie Mellon Univ, Dept Engn & Publ Policy, Pittsburgh, PA 15213 USA

来源：

JOURNAL OF PUBLIC POLICY & MARKETING | 2004年 / 23卷 / 01期

关键词：

D O I：

10.1509/jppm.23.1.14.30396

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The authors offer a framework rooted in behavioral decision research for the evaluation and regulation of communications. The approach considers consumer interpretations of product communications, the sensitivity of choice to such judgments, and the acceptability of misunderstanding to regulators.

引用

页码：14 / 27

页数：14

共 58 条

[1]

*AM UR ASS, 2000, STAT FDA SAW PALM

[2]

[Anonymous], 2001, RISK COMMUNICATION M

[3]

[Anonymous], 2000, OFF PRES FED REGIST

[4]

[Anonymous], 1999, FED REG, V64

[5]

[Anonymous], 1982, Judgement under Uncertainty: Heuristics and Biases

[6] THE AMERICAN-UROLOGICAL-ASSOCIATION SYMPTOM INDEX FOR BENIGN PROSTATIC HYPERPLASIA [J].

BARRY, MJ ;

FOWLER, FJ ;

OLEARY, MP ;

BRUSKEWITZ, RC ;

HOLTGREWE, HL ;

MEBUST, WK ;

COCKETT, ATK ;

BLAIVAS, JG ;

WEIN, AJ .

JOURNAL OF UROLOGY, 1992, 148 (05) :1549-1557

[7] PATIENT REACTIONS TO A PROGRAM DESIGNED TO FACILITATE PATIENT PARTICIPATION IN TREATMENT DECISIONS FOR BENIGN PROSTATIC HYPERPLASIA [J].

BARRY, MJ ;

FOWLER, FJ ;

MULLEY, AG ;

HENDERSON, JV ;

WENNBERG, JE .

MEDICAL CARE, 1995, 33 (08) :771-782

[8]

BARUCH F, 1977, J PROD LIABILITY, V1, P207

[9] PUBLIC-POLICY ISSUES IN HEALTH CLAIMS FOR FOODS [J].

CALFEE, JE ;

PAPPALARDO, JK .

JOURNAL OF PUBLIC POLICY & MARKETING, 1991, 10 (01) :33-53

[10] Regulation for conservatives: Behavioral economics and the case for "asymmetric paternalism" [J].

Camerer, C ;

Issacharoff, S ;

Loewenstein, G ;

O'Donoghue, T ;

Rabin, M .

UNIVERSITY OF PENNSYLVANIA LAW REVIEW, 2003, 151 (03) :1211-1254

← 1 2 3 4 5 6 →