Self-Control: A Function of Knowing When and How to Exercise Restraint

To successfully pursue a goal in the face of temptation, an individual must first identify that she faces a self-control conflict. Only then will the individual exercise self-control to promote goal pursuit over indulging in temptation. We propose a new model that distinguishes between the problems of conflict identification and those of conflict resolution. We then review research on the factors that influence conflict identification and those that determine conflict resolution.