Exploring Chinese users' acceptance of instant messaging using the theory of planned behavior, the technology acceptance model, and the flow theory

被引：384

作者：

Lu, Yaobin ^{[2
]}

Zhou, Tao ^{[1
]}

Wang, Bin ^{[3
]}

机构：

[1] Hangzhou Dianzi Univ, Sch Management, Hangzhou 310018, Peoples R China

[2] Huazhong Univ Sci & Technol, Sch Management, Wuhan 430074, Peoples R China

[3] Univ Texas Pan Amer, Coll Business Adm, Edinburg, TX 78539 USA

来源：

COMPUTERS IN HUMAN BEHAVIOR | 2009年 / 25卷 / 01期

基金：

中国国家自然科学基金;

关键词：

TPB; TAM; Instant messaging; Flow theory; Perceived enjoyment; Concentration; INFORMATION-TECHNOLOGY; INTRINSIC MOTIVATION; ELECTRONIC COMMERCE; ENVIRONMENTS; TRUST; EXPERIENCE; EXTENSION; TAM;

D O I：

10.1016/j.chb.2008.06.002

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

Instant messaging (IM) is a popular Internet application around the world. In China, the competition in the IM market is very intense and there are over 10 IM products available. We examine the intrinsic and extrinsic motivations that affect Chinese users' acceptance of IM based on the theory of planned behavior (TPB), the technology acceptance model (TAM), and the flow theory. Results demonstrate that users' perceived usefulness and perceived enjoyment significantly influence their attitude towards using IM, which in turn impacts their behavioral intention. Furthermore, perceived usefulness, users' concentration, and two components of the theory of planned behavior (TPB): subjective norm and perceived behavioral control, also have significant impact on the behavioral intention. Users' intention determines their actual usage behavior. (C) 2008 Elsevier Ltd. All rights reserved.

引用

页码：29 / 39

页数：11

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