Determinants of online information search: a critical review and assessment

被引:83
作者
Kulviwat, S [1 ]
Guo, CQ
Engchanil, N
机构
[1] Hofstra Univ, Dept Mkt & Int Business, Hempstead, NY 11550 USA
[2] Hofstra Univ, Frank G Zarb Sch Business, Hempstead, NY 11550 USA
[3] Univ Texas, Coll Business Adm, Mkt & Int Business Coll, Edinburg, TX USA
[4] So Illinois Univ Carbondale, Carbondale, IL USA
关键词
information retrieval; Internet; consumer behaviour;
D O I
10.1108/10662240410542670
中图分类号
F [经济];
学科分类号
02 ;
摘要
Developments in electronic technology are changing the way business is normally done. This paper investigates how Internet technology reshapes consumer behavior, specifically in online information search. While information search has been a major research stream in the consumer behavior literature, online search for product/service information is a relatively new area. This paper proposes a conceptual framework for studying the determinants of online information search. Since information search online is a precursor to online purchase, an in-depth understanding of how consumers gather information online is critical to Internet business success.
引用
收藏
页码:245 / 253
页数:9
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