The price is unfair! A conceptual framework of price fairness perceptions

被引：782

作者：

Xia, L ^{[1
]}

Monroe, KB

Cox, JL

机构：

[1] Bentley Coll, Waltham, MA 02154 USA

[2] Univ Illinois, Dept Business Adm, Champaign, IL USA

来源：

JOURNAL OF MARKETING | 2004年 / 68卷 / 04期

关键词：

D O I：

10.1509/jmkg.68.4.1.42733

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Recent news coverage on pricing portrays the importance of price fairness. This article conceptually integrates the theoretical foundations of fairness perceptions and summarizes empirical findings on price fairness. The authors identify research issues and gaps in existing knowledge on buyers' perceptions of price fairness. The article concludes with guidelines for managerial practice.

引用

页码：1 / 15

页数：15

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