The emergence and implementation of health goals

Modern theorizing on goals is applied to an analysis of the implementation and the emergence of health goals. First, a model of action phases and its concomitant concepts of implemental mindsets and implementation intentions (Gollwitzer, 1990; 1993) are used to explore how the initiation of health goal directed behaviors can be facilitated and how the performance of health goal directed actions is enhanced. Second, recent theorizing on the psychology of thinking about the future (Oettingen, 1996; 1997) is employed to discuss conditions and processes of the emergence of health goals. It is suggested that contrasting positive fantasies about the future with reflections on the negative aspects of reality create binding health goals that reliably affect people's behaviors.