Diffusion of preventive innovations

被引：619

作者：

Rogers, EM ^{[1
]}

机构：

[1] Univ New Mexico, Dept Commun & Journalism, Albuquerque, NM 87131 USA

来源：

ADDICTIVE BEHAVIORS | 2002年 / 27卷 / 06期

关键词：

diffusion; innovation; prevention; addiction; strategies;

D O I：

10.1016/S0306-4603(02)00300-3

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

The present paper draws on the diffusion of innovations model to derive a series of strategies for speeding up the spread and implementation of new ideas in preventing addiction. Preventive innovations usually require an action at one point in time in order to avoid an unwanted future condition. Hence, preventive innovations diffuse rather slowly, in part due to delayed rewards from adoption. Here we suggest five strategies, based on diffusion theory, for speeding up the diffusion of preventive innovations. (C) 2002 Published by Elsevier Science Ltd.

引用

页码：989 / 993

页数：5

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