An exploratory investigation of the antecedents and impact of internet usage: an individual perspective

Internet usage in the US workplace is increasing at a phenomenal rate. This exploratory study examines factors influencing employee internet usage and individual perceptions of the consequences of such usage. Using the Theory of Reasoned Behaviour, a questionnaire was designed and circulated to part time MBA students in north-east United States. This preliminary study suggests that the personal factors of web skills and playfulness are associated with perceived internet usefulness, the degree of internet usage, and have both positive (enhanced job characteristics, job satisfaction) and negative (increased inefficiency) impacts. Neither the personal variables of age and gender nor any of the organizational variables are important antecedent variables. To those who perceive the internet as intimidating, there was, understandably, less internet usage. Perceived usefulness was positively related to increased time of use and internet impacts. In general, the findings indicate that extending the research on microcomputers to internet usage Is a promising research focus. On the basis of this study, the leadership challenge is to harness the tremendous potential of the internet, working to control and improve inefficiencies while not discouraging internet usage.