A measure of export market orientation: Scale development and cross-cultural validation

被引：184

作者：

Cadogan, JW ^{[1
]}

Diamantopoulos, A

de Mortanges, CP

机构：

[1] Aston Univ, Birmingham B4 7ET, W Midlands, England

[2] Univ Loughborough, Sch Business, Loughborough, Leics, England

[3] Maastricht Univ, Maastricht, Netherlands

[4] Univ Liege, B-4000 Liege, Belgium

来源：

JOURNAL OF INTERNATIONAL BUSINESS STUDIES | 1999年 / 30卷 / 04期

关键词：

D O I：

10.1057/palgrave.jibs.8490834

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study reports on the construction and psychometric assessment of a measure of export market orientation. Four multi-item scales were developed showing strong evidence of reliability and convergent, discriminant, and nomological validity in samples of U.K. and Dutch exporters. Further analysis revealed full invariance of the final measure across the two country samples. Several suggestions for applying the measure in substantive research are offered.

引用

页码：689 / 707

页数：19

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