Establishing a corporate presence on the Internet in Singapore

Early in 1995, the government of Singapore began to encourage companies to make more productive use of the Internet. Although the Internet had been widely used by researchers and academics before that time, only a few commercial organizations had explored its potential. Because of this government initiative, along with Singapore's excellent information infrastructure, companies began to use the Internet, and especially the World Wide Web, to establish a corporate presence. In this article, I examine what these companies did, the results they encountered, and their strategies for establishing a corporate presence.