Internet retailing: enablers, limiters and market consequences

被引：207

作者：

Grewal, D ^{[1
]}

Iyer, GR

Levy, M

机构：

[1] Babson Coll, Div Mkt, Babson Pk, MA 02157 USA

[2] Florida Atlantic Univ, Dept Mkt, Boca Raton, FL 33431 USA

来源：

JOURNAL OF BUSINESS RESEARCH | 2004年 / 57卷 / 07期

关键词：

retailing; E-commerce; Internet;

D O I：

10.1016/S0148-2963(02)00348-X

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Despite a tremendous and enthusiastic reception for Internet retailing in the last few years, this new channel has not performed as anticipated, nor has its acceptance been as pervasive as originally expected. This paper details the many inherent structural and functional weaknesses of Internet retailing. Various strategies designed to improve the performance of e-tailers are explored. (C) 2002 Elsevier Inc. All rights reserved.

引用

页码：703 / 713

页数：11

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