A comment on "Is having more channels really better? A model of competition among commercial television broadcasters"

被引:4
作者
Chou, Shan-Yu
Wu, Chi-Cheng
机构
[1] Natl Taiwan Univ, Dept Business Adm, Taipei 106, Taiwan
[2] Natl Sun Yat Sen Univ, Dept Business Management, Kaohsiung 804, Taiwan
关键词
imperfect competition; game theory; market structure; media;
D O I
10.1287/mksc.1050.0183
中图分类号
F [经济];
学科分类号
02 ;
摘要
his paper shows that the analysis of Liu et al. (2004) contains a substantive error-the asserted pure-strategy Nash equilibrium leading to their Theorems I and 2 is really not an equilibrium. We show that in their model, either pure-strategy Nash equilibria do not exist or, unlike their asserted main result, when a pure-strategy equilibrium exists, increasing the number of commercial television broadcasters does not result in lower-quality programs. Possible modifications of Liu et al.'s model that may help restore the desired result are discussed.
引用
收藏
页码:538 / 542
页数:5
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