To Know Us is to Love Us: Public Diplomacy and International Broadcasting in Contemporary Russia and China

被引:74
作者
Rawnsley, Gary D. [1 ]
机构
[1] Aberystwyth Univ, Dept Polit, Aberystwyth SY23 3FE, Dyfed, Wales
关键词
international broadcasting; public diplomacy; CCTV; RT; propaganda;
D O I
10.1111/1467-9256.12104
中图分类号
D81 [国际关系];
学科分类号
030207 ;
摘要
China and Russia have devoted significant resources to developing their international broadcasting capacity as an instrument of public diplomacy. Focusing on CCTV-N (China) and RT (Russia), this article discusses the strategies each has developed to communicate with international audiences and further the foreign policy ambitions of policy makers in Beijing and Moscow. It highlights the differences between the two stations - namely CCTV-N's ambition to rectify perceived distortions in the global flow of news about China, and RT's focus on reporting events in the US. Hence the case studies expose the fine line between propaganda and public diplomacy.
引用
收藏
页码:273 / 286
页数:14
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