Switching behavior of mobile users: do users' relational investments and demographics matter?

被引：75

作者：

Ranganathan, C. ^{[1
]}

Seo, DongBack ^{[1
]}

Babad, Yair ^{[1
]}

机构：

[1] Univ Illinois, Liautaud Grad Sch Business, MC 294, Dept Informat & Decis Sci, Chicago, IL 60607 USA

来源：

EUROPEAN JOURNAL OF INFORMATION SYSTEMS | 2006年 / 15卷 / 03期

关键词：

mobile user behavior; switching; relational investments; user demographics; technology acceptance; m-commerce;

D O I：

10.1057/palgrave.ejis.3000616

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Mobile user switching has become a critical issue facing mobile service providers. This study examines the switching behavior of mobile users who are not under any contractual obligations to stay with a provider. Drawing upon the literature on relationship marketing and switching costs, we examine if the relational investments made by mobile users in a user-provider relationship and demographics influence their switching behavior. Based on data on over 30,590 mobile users, we examine our research questions. Statistical analysis supports significant associations between mobile users' service usage, service bundling and their switching behavior. Support was also found for the influence of age and gender on mobile user switching.

引用

页码：269 / 276

页数：8

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