Goal contagion: Perceiving is for pursuing

被引:335
作者
Aarts, H
Gollwitzer, PM
Hassin, RR
机构
[1] Univ Utrecht, Dept Social & Org Psychol, NL-3508 TC Utrecht, Netherlands
[2] NYU, Dept Psychol, New York, NY 10003 USA
[3] Hebrew Univ Jerusalem, Dept Psychol, IL-91905 Jerusalem, Israel
关键词
D O I
10.1037/0022-3514.87.1.23
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
Six studies examined the goal contagion hypothesis, which claims that individuals may automatically adopt and pursue a goal that is implied by another person's behavior. Participants were briefly exposed to behavioral information implying a specific goal and were then given the opportunity to act on the goal in a different way and context. Studies 1-3 established the goal contagion phenomenon by showing that the behavioral consequences of goal contagion possess features of goal directedness: (a) They are affected by goal strength, (b) they have the quality of goal appropriateness, and (c) they are characterized by persistence. Studies 4-6 show that people do not automatically adopt goals when the observed goal pursuit is conducted in an unacceptable manner, because the goal will then be perceived as unattractive. The results are discussed in the context of recent research on automatic goal pursuits.
引用
收藏
页码:23 / 37
页数:15
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