The Launching of Transactional Web Sites: Market Response to Announcements by Incumbent B2C Companies

被引：3

作者：

Misra, Lalatendu ^{[1
]}

Rao, V. Srinivasan ^{[1
]}

机构：

[1] Univ Texas San Antonio, Dept Informat Syst, San Antonio, TX 78249 USA

来源：

JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE | 2009年 / 19卷 / 01期

关键词：

business-to-consumer; catalog stores; event study; physical stores; Web site launches; INFORMATION-TECHNOLOGY; STRATEGIC ALIGNMENT; ELECTRONIC COMMERCE; FIRM; PERFORMANCE; CAPABILITY; INVESTMENT; IMPACT; EVENT;

D O I：

10.1080/10919390802605216

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Stock market responses to announcements of transactional Web site launches by business-to-consumer retail outlets are examined. In general, announcements by retail firms yielded positive average abnormal returns (AAR). More specifically, announcements by catalog firms yielded higher AAR than announcements by physical (brick-and-mortar) retail firms. Announcement of portal tenancy also leads to higher AAR for the subsample of firms making such announcements. Responses to announcements of plans to launch transactional Web sites are also explored. The implications of the results for multiple theoretical perspectives are discussed.

引用

页码：50 / 82

页数：33

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