Warm and homely or cold and beautiful? Sex differences in trading off traits in mate selection

Prior research and theory suggest that people use three main sets Of criteria in mate selection: warmth/trustworthiness, attractiveness/ vitality, and status/resources. In two studies, men and women made mating choices between pairs of hypothetical potential partners and were forced to make trade-offs among these three criteria (e.g., warm and homely vs. cold and attractive). As predicted, women (relative to men) placed greater importance on warmth/trustworthiness and status/resources in a potential mate but less importance on attractiveness/vitality. In addition, as expected (a) ratings of ideal standards partly mediated the link between sex and mate choices, (b) ideal standards declined in importance from long-term to short-term relationships, with the exception of attractiveness/vitality, and unexpectedly, (c) sex differences were higher for long-term (compared to short-term) mate choice. Explanations and implications are discussed.