Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers

被引：173

作者：

Cavallo, Alberto ^{[1
,2
]}

机构：

[1] MIT, Sloan Sch Management, 77 Massachusetts Ave, Cambridge, MA 02139 USA

[2] NBER, Cambridge, MA 02138 USA

来源：

AMERICAN ECONOMIC REVIEW | 2017年 / 107卷 / 01期

关键词：

INTERNET; DISPERSION; SEARCH; MODELS;

D O I：

10.1257/aer.20160542

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Online prices are increasingly used for measurement and research applications, yet little is known about their relation to prices collected offline, where most retail transactions take place. I conduct the first large-scale comparison of prices simultaneously collected from the websites and physical stores of 56 large multi-channel retailers in 10 countries. I find that price levels are identical about 72 percent of the time. Price changes are not synchronized but have similar frequencies and average sizes. These results have implications for national statistical offices, researchers using online data, and anyone interested in the effect of the Internet on retail prices.

引用

页码：283 / 303

页数：21

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