The Effect of Red on Avoidance Behavior in Achievement Contexts

被引:141
作者
Elliot, Andrew J. [1 ]
Maier, Markus A. [2 ]
Binser, Martin J. [2 ]
Friedman, Ron
Pekrun, Reinhard [2 ]
机构
[1] Univ Rochester, Dept Clin & Social Sci Psychol, Rochester, NY 14627 USA
[2] Univ Munich, D-80539 Munich, Germany
关键词
color; red; movement; avoidance; evaluation; AUTOMATIC EVALUATION; SOCIAL-PERCEPTION; TEST ANXIETY; COLOR; ATTENTION; EMOTION; GOAL; CONSEQUENCES; MOTIVATION; ATTITUDES;
D O I
10.1177/0146167208328330
中图分类号
B84 [心理学];
学科分类号
010107 [宗教学];
摘要
This research tests whether the perception of red in an achievement context evokes avoidance behavior without conscious awareness and also examines the context specificity of the hypothesized red effect. In Experiment 1, participants were briefly shown red or green on the cover of an analogies test that they would ostensibly take (an achievement context) or rate on likability of (a nonachievement context) in an adjacent lab. Those shown red, relative to those shown green, knocked fewer times on the door of the adjacent lab in the achievement context; no red-green difference in knocking was observed in the nonachievement context. In Experiment 2, participants were briefly shown red, green, or gray on the cover of an IQ test that they would ostensibly take. Those shown red moved their body away from the test cover to a greater degree than did those shown green or gray. This research contributes to incipient work on color psychology and to the more established literature on the automatic link between evaluation and behavior.
引用
收藏
页码:365 / 375
页数:11
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