Amount and quality of food advertisement on Brazilian television

被引：39

作者：

Almeida, SD

Nascimento, PCBD

Quaioti, TCB

机构：

[1] Univ Sao Paulo, Fac Filosofia Ciencias & Letras Ribeirao Pret, Lab Nutr & Comportamento, Dept Psicol & Educ, BR-14040901 Ribeirao Preto, Brazil

[2] Univ Sagrado Coracao, Ctr Ciencias Biol & Profissoes Saude, Bauru, SP, Brazil

来源：

REVISTA DE SAUDE PUBLICA | 2002年 / 36卷 / 03期

关键词：

food habits; television; food promotion; advertisement; food consumption; food quality; diet; obesity; Brazil;

D O I：

10.1590/S0034-89102002000300016

中图分类号：

R1 [预防医学、卫生学];

学科分类号：

1004 ; 120402 ;

摘要：

The main objective of the study was to analyze the amount and quality of food advertisement on Brazilian television in three different times of the day. The results showed that food products, when compared to other products, were the most frequently advertised, regardless of the time of the day in a given week analyzed. Television promotes food predominantly high in fat and/or sugar and salt. The large number of high fat and/or sugar and salt products advertised can contribute to changing food habits of children and teenagers, and increasing the incidence of obesity in the population.

引用

页码：353 / 355

页数：3

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