Internet search behaviors and mood alterations: A selective exposure approach

被引:38
作者
Mastro, DE
Eastin, MS
Tamborini, R
机构
[1] Boston Coll, Dept Commun, Chestnut Hill, MA 02467 USA
[2] Ohio State Univ, Sch Journalism & Commun, Columbus, OH 43210 USA
[3] Michigan State Univ, Dept Commun, E Lansing, MI 48824 USA
关键词
D O I
10.1207/S1532785XMEP0402_03
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
The present study has been designed in an attempt to replicate and expand the parameters of D. Zillmann and J. Bryant's selective exposure approach to use of the Internet. In applying this theoretical framework to the Internet, it was expected that persons experiencing unpleasant levels of excitation would arrange their Internet environment in order to terminate their aversive states. Through experimentally manipulating levels of boredom and stress and subsequently recording Internet surfing patterns, it was found that although mood significantly predicted Internet hits, it was not associated with the hedonic valence of the site.
引用
收藏
页码:157 / 172
页数:16
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