The visible and fluorescence spectra of the dye safranine T were studied in micellar solutions of non-ionic surfactants in different concentration ranges. The complexing strengths (1 : 1 dye : micelle charge transfer complex formed between the dye and micelle) of the non-ionic micelles increase with increasing concentration of the surfactant in the micellar solution. The aggregation number and several solvent parameters, i.e. the Kosower z value, intramolecular charge transfer energy E-T(30) dielectric constant of the micellar medium and viscosity of the micellar solution, were evaluated. These values remain constant over certain concentration ranges, but vary in different concentration regions of a surfactant. (C) 1997 Elsevier Science S.A.