An eye-tracking study of how color coding affects multimedia learning

被引：150

作者：

Ozcelik, Erol ^{[2
]}

Karakus, Turkan ^{[1
]}

Kursun, Engin ^{[3
]}

Cagiltay, Kursat ^{[1
]}

机构：

[1] Middle E Tech Univ, Dept Comp Educ & Instruct Technol, TR-06531 Ankara, Turkey

[2] Atilim Univ, Dept Comp Engn, TR-06836 Ankara, Turkey

[3] Ataturk Univ, Dept Comp Educ & Instruct Technol, TR-25240 Erzurum, Turkey

来源：

COMPUTERS & EDUCATION | 2009年 / 53卷 / 02期

关键词：

Multimedia learning; Split attention; Color coding; Eye-tracking; RETRIEVAL-PROCESSES; SPLIT-ATTENTION; VISUAL-SEARCH; FREE-RECALL; MOVEMENTS; INFORMATION; SALIENCY; ILLUSTRATIONS; INSTRUCTION; CONTIGUITY;

D O I：

10.1016/j.compedu.2009.03.002

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

Color coding has been proposed to promote more effective learning. However, insufficient evidence currently exists to show how color coding leads to better learning. The goal of this study was to investigate the underlying cause of the color coding effect by utilizing eye movement data. Fifty-two participants studied either a color-coded or conventional format of multimedia instruction. Eye movement data were collected during the study. The results indicate that color coding increased retention and transfer performance. Enhancement of learning by color coding was due to efficiency of locating corresponding information between illustration and text. Color coding also attracted attention of learners to perceptually salient information. (C) 2009 Elsevier Ltd. All rights reserved.

引用

页码：445 / 453

页数：9

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