The economics of sports rights

被引：16

作者：

Cowie, C ^{[1
]}

Williams, M ^{[1
]}

机构：

[1] UNIV OXFORD EXETER COLL,OXFORD OX1 3DP,ENGLAND

来源：

TELECOMMUNICATIONS POLICY | 1997年 / 21卷 / 07期

关键词：

Number:; L126251012; Acronym:; ESRC; Sponsor: Economic and Social Research Council;

D O I：

10.1016/S0308-5961(97)00032-3

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The market for broadcasting rights to sporting events has grown rapidly in the 1990s, both fuelling and being fuelled by the worldwide growth of cable and satellite broadcasting, Focusing on the UK, the article describes the supply and demand of sports rights, then analyses the complex bidding and acceptance strategies, building on the economic theory of auctions. The article then provides a general conceptual framework for analysing the difficult emerging competition policy issues in the markets for sports rights and sport promotion, (C) 1997 Elsevier Science Ltd.

引用

页码：619 / 634

页数：16