Adoption of a service innovation in the business market: An empirical test of supply-side variables

被引:101
作者
Frambach, RT
Barkema, HG
Nooteboom, B
Wedel, M
机构
[1] TILBURG UNIV,NL-5000 LE TILBURG,NETHERLANDS
[2] UNIV GRONINGEN,NL-9700 AB GRONINGEN,NETHERLANDS
关键词
D O I
10.1016/S0148-2963(97)00005-2
中图分类号
F [经济];
学科分类号
02 ;
摘要
The objective of this article is to assess the influence of variables over which suppliers have control (supply-side variables) on the adoption gf innovations in addition to adopter-side variables. The empirical study focused on the adoption of electronic banking in the Dutch business market. A quantitative study was conducted to test hypotheses. The results show that the extent to which a supplier has pursued a strategy aimed at positioning the innovation in the market place or has focused on reducing the risk of adoption has a positive and significant effect on the probability of innovation adoption. The evidence corroborates that not only adopter-side variables significantly influence innovation, but supply-side variables as well. (C) 1998 Elsevier Science Inc.
引用
收藏
页码:161 / 174
页数:14
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