Identifying success factors for rapid growth in SME E-commerce

被引:115
作者
Feindta, S [1 ]
Jeffcoate, J [1 ]
Chappell, C [1 ]
机构
[1] Sylvie Feindt Consulting, D-51067 Cologne, Germany
关键词
Unemployment Rate; Small Business; Success Factor; High Unemployment; Small Company;
D O I
10.1023/A:1016165825476
中图分类号
F [经济];
学科分类号
02 [经济学];
摘要
With high unemployment rates and major companies downsizing, SME policy has started to move centre stage. The small business job-creation thesis can be traced to David Birch, who placed great emphasis on the job generation process of very rapidly growing businesses he termed Gazelles: "In fact most firms don't grow. Gazelles do. And that is only 3% of all small companies." This paper focuses on the baby gazelles of the Internet economy. It looks at critical success factors that fast growing E-commerce ventures need to take into account in the start-up phase. Based on the results of the EU project KITE, the article demonstrates links between critical success factors, and highlights the competitive advantage deriving from the application of a certain critical success factor. It will compare the critical success factors identified for high growth E-commerce ventures in the start-up phase in KITE with research into the success of high growth companies in general.
引用
收藏
页码:51 / 62
页数:12
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