Benchmarking: a tool for Web site evaluation and improvement

Although benchmarking has touched many areas of an organization, including information systems, very few examples are available on how this powerful methodology can be used to specifically address one of the fastest growing elements within information systems - the World Wide Web. This paper presents a case study on how benchmarking was used to determine how one organization's Web site compared to Web sites of related schools and professional organizations. The results of the benchmarking study provided a measure of how our Web site compares to the sites of related organizations, ideas on how we may further enhance our site, and also a way to regularly evaluate our site.