Business model design: new tools for business systems innovation

In response to the ongoing multidimensional change occurring in the external environment, forest sector companies must adapt or create new business models. Our primary objectives are to illustrate the use of an expanded Business Model Canvas for business model design as well as highlight additional evaluation tools that we have developed. We do this via an example from a medium-sized US manufacturer of value-added wood products that desired to design a business model for export market entry. We introduce a method for identifying business models, supported by an evaluation tool and core value calculations. The lessons learned are discussed.