Predicting international joint venture interaction frequency in US-Chinese ventures

This research examines the linkages among relationship commitment, cross-cultural adaptation, relational norms, and international joint venture (IJV) interaction frequency. It explores the value of interaction frequency as a performance measure in IJV research and the role of relationship commitment as a key predictor. Cross-cultural adaptation and relational norms are introduced into the commitment-interaction chain because they may reduce cultural dissimilarity and enhance bilateralism, which in turn may promote ongoing interaction. The model is tested empirically using LISREL on U.S.-Chinese IJVs. The results show that relationship commitment positively predicts IJV interaction frequency and cross-cultural adaptation. Although other hypothesized associations are not found, the results provide important practical implications for international marketers.