Business use of the World-Wide Web

被引:69
作者
Cockburn, C
Wilson, TD
机构
关键词
D O I
10.1016/0268-4012(95)00071-2
中图分类号
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号
1205 ; 120501 ;
摘要
This article introduces the issue of business activity on the World-Wide Web and reports on two surveys of business organizations with World-Wide Web pages, The first survey examined the WWW pages and categorized them by industry sector and by the nature of the use of the Web, The second survey used a brief a-mail questionnaire to those companies in the first survey that provided an e-mail contact address. The companies made use of the Web for publicity, advertising, customer support, and online selling. The major problems holding back further development were said to be: development of secure sites and suitable payment systems, faster connection times and wider access, The main future developments were seen to be: more interaction with users, more general content to be added, the addition of more products and services and increased use of multi-media.
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页码:83 / 102
页数:20
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