The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing

被引：238

作者：

Kim, Hyejeong ^{[1
]}

Niehm, Linda S. ^{[2
]}

机构：

[1] Auburn Univ, Dept Consumer Affairs, Auburn, AL 36849 USA

[2] Iowa State Univ, Dept Apparel Educ Studies & Hospitality Managemen, Ames, IA 50011 USA

来源：

JOURNAL OF INTERACTIVE MARKETING | 2009年 / 23卷 / 03期

关键词：

Website quality; Information quality; Value; Loyalty intentions; Apparel; Online shopping; SERVICE QUALITY; BEHAVIORAL INTENTION; CONSUMER PERCEPTIONS; IMAGE INTERACTIVITY; PERCEIVED VALUE; E-COMMERCE; SATISFACTION; TECHNOLOGY; INTERNET; TRUST;

D O I：

10.1016/j.intmar.2009.04.009

中图分类号：

F [经济];

学科分类号：

020101 [政治经济学];

摘要：

This study investigated relationships among website quality, perceived information quality, perceived value, and loyalty intentions in the context of apparel online shopping. Analysis of data using structural equation modeling showed that among the website quality dimensions, interactivity, online completeness, ease of use, and entertainment significantly influence perceived information quality. Perceived information quality affects perceived value and loyalty intentions and perceived value influences loyalty intentions toward apparel retail websites. The post-hoc test revealed that entertainment and trust affect perceived value. Online completeness and entertainment were found to influence loyalty intentions. Strategic suggestions are provided for e-retailer improvement of website information quality, such as utilizing entertaining and engaging devices and designing their websites for consumer comprehension and enjoyment during the shopping experience. (c) 2009 Direct Marketing Educational Foundation, Inc. Published by Elsevier Inc. All rights reserved.

引用

页码：221 / 233

页数：13

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