Transcendentality and crossing

We discuss possible phase factors for the S-matrix of planar N = 4 gauge theory, leading to modi. cations at four-loop order as compared to an earlier proposal. While these result in a four-loop breakdown of perturbative BMN scaling, Kotikov-Lipatov transcendentality in the universal scaling function for large-spin twist operators may be preserved. One particularly natural choice, unique up to one constant, modifies the overall contribution of all terms containing odd-zeta functions in the earlier proposed scaling function based on a trivial phase. Excitingly, we present evidence that this choice is non-perturbatively related to a recently conjectured crossing-symmetric phase factor for perturbative string theory on AdS(5) x S-5 once the constant is fixed to a particular value. Our proposal, if true, might therefore resolve the long-standing AdS/CFT discrepancies between gauge and string theory.