Pt25Cu75 and Pt20Cu20Co60 electrochemically dealloyed electrocatalysts were shown to possess improved resistance to electrochemical surface area (ECSA) loss relative to commercially available Pt/HSC and Pt/Vu catalysts. The difference in ECSA loss was shown to be directly related to the temperature at which the alloy catalysts were prepared (i.e. reduced/annealed), with higher temperatures resulting in greater resistance to ECSA loss. To normalize for preparation conditions, commercially available catalysts were exposed to a heat treatment process mimicking the annealing/reducing procedure for the Pt alloys.