A comparison of approaches to importance-performance analysis

被引：280

作者：

Bacon, DR ^{[1
]}

机构：

[1] Univ Denver, Daniels Col Business, Denver, CO 80208 USA

来源：

INTERNATIONAL JOURNAL OF MARKET RESEARCH | 2003年 / 45卷 / 01期

关键词：

D O I：

10.1177/147078530304500101

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Several different approaches have been used to undertake Importance-Performance Analysis (IPA), aka quadrant analysis or gap analysis. This study compares methods across 15 datasets and finds that the traditional 2x2 grid approach can be misleading. Using indirect (e.g. multiple regression) methods for determining importances may also be misleading. The most valid method of performing IPA is identified, and a method for confirming its validity is provided.

引用

页码：55 / 71

页数：17

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