Factors affecting export intermediaries' service offerings: The British example

被引:38
作者
Balabanis, GI [1 ]
机构
[1] Univ Wales, European Business Management Sch, Swansea, W Glam, Wales
关键词
D O I
10.1057/palgrave.jibs.8490901
中图分类号
F [经济];
学科分类号
02 ;
摘要
This study attempts to determine and explain the service-offering behavior of British export intermediaries (EIs). It was empirically confirmed that EIs offer two categories of services: transaction-creating and physical-fulfillment services. It was postulated that the extent to which an EI offers these types of services is influenced by a set of factors that are internally-, product-, market-, supplier-, and buyer-related. Empirical tests on a sample of 135 British EIs established that an EI's exporting role, number of employees, amount of undiffrerentiated products carried, number of suppliers, and number of countries served all have a direct impact on an EI's service-offering behavior.
引用
收藏
页码:83 / 99
页数:17
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