Service quality measurement in rural accommodation

Although rural tourism is a relatively new phenomenon in some countries, and in spite of the fact that quality provides a competitive advantage, it remains infrequently studied in rural accommodation. This paper develops a scale by which to measure the quality of service in rurally located tourism lodgings, with a view to providing a tool that will be of use to the managers of such establishments. A confirmatory factor analysis provides five dimensions with good levels of reliability and validity. Its implications for management have been studied.