The manipulation of ethnicity: from ethnic cooperation to violence and war in Yugoslavia

The story of the failure of bargaining among ethnic elites and of international diplomacy is well known. What has not been well explained is the spread and support for xenophobic nationalism and ethnic violence among people who had lived cooperatively for thirty-five years. I draw on key ideas of four views on ethnicity and ethnic conflict, and add the concept of cognitive frame in ethnic relations. Yugoslavs possessed two ethnic frames in their minds, an ethnic cooperation and peace frame for normal times, and a crisis frame anchored in World War II memories. Elite contention and mass media propaganda awakened the dormant crisis frame, suppressed the normal frame, and spread insecurity and fear. I explain why ethnic manipulation succeeded, people believed falsehoods, voted for nationalists, how moderates were purged and why men in militias killed innocent civilians.