The Impact of Targeting Technology on Advertising Markets and Media Competition

被引：53

作者：

Athey, Susan ^{[1
]}

Gans, Joshua S. ^{[2
]}

机构：

[1] Harvard Univ, Dept Econ, Cambridge, MA 02138 USA

[2] Univ Melbourne, Melbourne Business Sch, Carlton, Vic 3053, Australia

来源：

关键词：

D O I：

10.1257/aer.100.2.608

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：608 / 613

页数：6

共 8 条

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[6]

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[7] The targeting of advertising [J].

Iyer, G ;

Soberman, D ;

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[8]

JOHNSON J, 2009, TARGETED ADV A UNPUB