Towards a framework for dynamic technology strategy

This paper attempts to set up a framework for formulating a dynamic technology strategy. Competitive environments are increasingly dynamic, and this makes traditional methodologies and approaches to the strategy obsolete or inadequate. Empirical research has been conducted an the technology strategy process of three large companies operating in highly dynamic and technology-intensive environments. On the basis of the results of this, the authors attempt to put forward a framework which should help firms to conceive their technology strategy.